Press trip je jeden z mnoha nástrojů vztahů s médii vhodný např. k představení výrobních závodů firmy, návštěvě odborného veletrhu apod. Tento „novinářský výlet“ spočívá v organizaci reportážní cesty pro skupinu novinářů specializujících se na dotčenou problematiku. Není to jen o konferenci, dni otevřených dveří nebo veletrhu. Tato akce pro novináře by měla splnit jeden důležitý úkol. Ukázat vaši firmu v dobrém světle, ukázat, že jste také jen lidé a navázat dlouhodobou spolupráci na přátelské bázi.

Vzhledem k tomu, že je zvykem, že náklady na cestu obvykle hradí hostitel, někdy to může být důvodem k odmítnutí účasti ze strany médií, jejichž vnitřní etické normy kvalifikují přijetí daru jako ovlivňování redakční nezávislosti (problém zvláště u nákladnějších zahraničních cest lze řešit např. dělbou nákladů).

Mám za sebou organizaci několika press tripů pro novináře z Evropy a Latinské Ameriky, kteří se pohybují zejména na poli informačních technologií. Níže uvádím některé jejich komentáře Pokud chcete zorganizovat press trip či den otevřených dveří, ale netroufáte si kvůli nedostatku zkušeností s takovou akcí, pak mě neváhejte kontaktovat. Po osobní schůzce pro vás vypracuji itinerář cesty a návrh programu pro novináře včetně cenové kalkulace.

11th Oct, 2010: “Everything was OK on the trip, I’m grateful with this company specially with you, for all the attentions that you have with us. This was an amazing trip because we have time to meet the company, your products, and also to make a trip on a beautiful country as yours……I really liked it because it didn’t was like others, whit a lot of information useless and exhausting.This event was wonderful because you gave us all the information quickly in just one day without necessity of being in a room conference for a long time, like in another events that I have covered. I liked too that the event was only for press, because some companies used to make a fix between press and channels o resellers in which cases is more difficult for us to get the information. Also was interesting to meet another journalist from different countries and I think that was good that the executives took the time to eat with us, that is not a common thing with people on other companies. I think format It´s the best that I have seen. You gave information for all of us and you could speak about everything that we neded. Congratulations for everyone of you specially for Hedvika that organize this event with people for a lot of different countries and always was with us.“ Diana (InfoChannel, Mexico)

11th Oct, 2010: “Firstly, I’d like to thank you for the trip. It was very well organized and we all was glad to participate. My opinion about the event overall is very positive. I think that the trip was very well organizated and we could know the enterprise during the presentations and the dinners with the executives of the company. In the other side, I think that the visit to Prague was a great idea, because there were journalists from very far countries and it would have been a pity if they had travelled to Czech Republic and they hadn’t seen the capital city.“ Almudena (Red Seguridad, Spain)

12th Oct, 2010: “Dear Hedvika, I have talked today with journalists, they said that organization was very good, they mentioned that in other similar events, organizers keep people in some room working and teaching them things; this event was very nice, with very good rhythm, successful in transmitting the information and succeeded in good atmosphere, lot of attentions, nice restaurants, nice meals, beautiful places. Journalists sounded delighted…..It seems that the event was very successful, they brought a very good impression from the company and the people working there. Congratulations.“ Eduardo (Ellercom, Mexico)